Beverly Hills Plastic Surgery

The particular needs of a patient determine the kind of nose surgery a doctor performs. No two noses are alike. The appearance of the nose and the desired effect guide the type of surgery the patient undergoes. Variations include alterations to increase or decrease the nasal bridge; reduction of the size or width of the nose, narrowing or widening of the nostrils, reshaping and improving the definition of the nasal tip, or changing the angle between the nose and the upper lip.

There are two types of rhinoplasty. A closed rhinoplasty procedure involves surgery through the inside of the nose via small incisions inside the nostrils. In open rhinoplasty, a doctor makes a small incision across the vertical strip of tissue separating the nostrils. An open rhinoplasty offers clearer view of the nasal structures.

In both the open or closed rhinoplasty approaches, a plastic surgeon sculpts the nose framework out of bone and cartilage into the desired shape. The surgeon may reshape or reposition the bones in the nose as necessary. He can build up certain areas, using either nasal cartilage or bones and cartilage from other parts of the body. The doctor then re-drapes the skin and soft tissues over the reshaped bone and cartilage structure. To fix the size of the nostrils, the doctor excises small wedges of skin and subcutaneous tissue at the base of the nostrils. The surgeon hides the resulting scars in the natural creases of the nose.

A turbinectomy procedure corrects breathing problems. Turbinates are prominences in the nasal passage that warm and humidify the air as a person breathes it in. In certain instances, the turbinates obstruct the passage of air. In such cases, a turbinectomy can open the nasal air passage by reducing the size of the turbinates.

Plastic Surgeon

Plastic surgery is a medical specialty concerned with the correction or restoration of form and function. While famous for aesthetic surgery, plastic surgery also includes many types of reconstructive surgery, hand surgery, microsurgery, and the treatment of burns. The word "plastic" derives from the Greek plastikos meaning to mold or to shape. In medicine, a surgeon is a specialist in surgery. Surgery is a broad category of invasive medical treatment that involves the cutting of a body for a specific reason. Cosmetic surgery reshapes normal structures of the body in order to improve the patient's appearance and self-esteem. Reconstructive surgery corrects abnormal structures of the body, caused by congenital defects, developmental abnormalities, trauma, infection, tumors or disease. It improves functions, but may also approximate a normal appearance.

Personalized Medicine

Personalized medicine is a medical model emphasizing the systematic use of information about an individual patient to select or optimize that patient's preventative and therapeutic care. Personalized medicine is the products and services that leverage the science of genomics and proteomics and capitalize on the trends toward wellness and consumerism to enable tailored approaches to prevention and care. Over the past century, medical care has centered on standards of care based on epidemiological studies of large cohorts. Personalized medicine seeks to provide an objective basis for consideration of such individual differences. Traditionally, personalized medicine has been limited to the consideration of a patient's family history, social circumstances, environment, and behaviors in tailoring individual care.